Tsim Sha Tsui · Hong Kong · Since 1973
Watch straps made to be worn for decades.
ALFA Bracelets is the exclusive distributor of ALFA leather, waterproof, printed, exotic skin and sports watch straps, supplying retailers and watchmakers worldwide.
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About ALFA
Fifty years of straps, inspected one by one
Since 1973, ALFA Bracelets has carried forward a tradition of quality and integrity. From anti-allergic leathers to exotic skins, every order is checked for fine details before it ships, whether it is a single replacement strap or a full wholesale range.
Collections
Straps and jewellery

Watch bands
Plain, printed and waterproof leather
Exotic skins
Crocodile, lizard and ostrich grain finishes for premium watches.
Sports range
Rubber and waterproof leather straps built for daily wear.

Jewellery
Stainless steel, titanium and fashion jewellery

Trade service
Wholesale pricing and OEM enquiries

Newsletter
New collections after every Baselworld
Leather heritage
Part of the Italtech leather group
ALFA Bracelets sits alongside Italtech Leather Products (HK) Limited, a Hong Kong maker of hand-finished wallets, belts and bags. The same leather know-how goes into every ALFA strap.

Trade fairs
Meet us at the Basel watch & jewellery fair
Visit our booth each year to see the latest ALFA collection in person.
FAQ
Common questions from buyers
What watch straps does ALFA Bracelets supply?
Plain leather, printed leather, waterproof leather, exotic skin and sports watch straps under the ALFA brand, plus fashion jewellery.
Where is ALFA Bracelets located?
15/F, Hart House, 12 Hart Avenue, Tsim Sha Tsui, Kowloon, Hong Kong.
Does ALFA Bracelets sell wholesale?
Yes. We have supplied retailers, watch repairers and distributors since 1973. Contact us for trade pricing.
Are ALFA straps hypoallergenic?
Our ranges include anti-allergic watchbands, and every strap is inspected before delivery.
Contact
Talk to our Tsim Sha Tsui office
Address
15/F, Hart House, 12 Hart Avenue, Tsim Sha Tsui, Kowloon, Hong Kong
Phone
+852 2369 6999
Fax +852 2721 6665